Visual Communication Online
Social Semiotics Social Semiotics is one way of looking at how we communicate. It serves as a tool that helps reveal the hidden meanings behind our language, gestures, and images. Developed by Michael Halliday, a linguist, Social Semiotics is a methodology that guide and show how signs and symbols shape our understanding of the world and how these symbols affect our thoughts, feelings, and interactions. Social Semiotics is crucial as it helps aids our understanding of the hidden messages within our conversations and visuals. In Social Semiotics , the placement of images matters. It holds significant meaning. Here's what different positions typically signify: An image at the top often signifies importance or grabs attention. Placing an image at the bottom suggests closure and a sense of finality. When an image is on the left , it refers to the past or signifies the beginning. On the right , an image implies the future or continues from what's on the left. Image examples: The
